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Aug 15, 2017

Zain Sudan becomes LaLiga's latest regional partner

Wednesday, 16 August 2017.- An agreement was unveiled today under which Zain Sudan will serve as LaLiga's regional partner in Sudan for at least the next three seasons. This deal sees LaLiga team up with the leading Sudanese telecom operator, which boasts 13 million customers in the country and is a pioneering company that was among the first to offer mobile telephone services in North Africa. Wednesday, 16 August 2017.- An agreement was unveiled today under which Zain Sudan will serve as LaLiga's regional partner in Sudan for at least the next three seasons. This deal sees LaLiga team up with the leading Sudanese telecom operator, which boasts 13 million customers in the country and is a pioneering company that was among the first to offer mobile telephone services in North Africa. The presentation ceremony was held in Spain and attended by: the LaLiga president, Javier Tebas; Gregory Bolle, LaLiga's head of global partnership sales; Osama Abdalla Abdo Kahin, the chief operations officer (COO) at Zain Sudan; Khalid Gaffar Ibrahim, Zain Sudan's chief commercial officer (CCO); and Salih Mohammed Ali Omer, Zain Sudan's corporate communication senior director. They all posed together in the Hall of Flags at LaLiga's headquarters in Madrid and highlighted the importance of this agreement between two cutting-edge international institutions that have achieved excellence in their respective fields. LaLiga, which is at the forefront when it comes to technological innovation and has a global audience of more than 2.5 billion people, is joining forces with Sudan's biggest mobile telecom operator. Over the next three years, they will work together to promote the LaLiga brand in the African country. Africa as a whole represents a strategically important market for Spanish football's organising body, which has two offices in the continent: one in South Africa and the other in Nigeria. Indeed, this agreement consolidates LaLiga's presence in Africa as part of the organisation's ongoing internationalisation process, which is driven by a firm commitment to getting closer to its fans all over the world by linking up with leading companies in every domain. Zain Sudan Managing Director and CEO, Mr. Elfatih M. Erwa welcomed this groundbreaking agreement between Zain Sudan and LaLiga which is going to give the opportunity for the Sudanese people to have different experience of the Spanish football, henceforth it will positively reflect on the future of the Sudanese football especially if this agreement extends for a longer period.   “We hope that this partnership will support the Sudanese ongoing efforts to return Sudan to excellence in football and sports, Sudan is one of the four founding members of CAF which was born on February 8, 1957 in Khartoum. Sports and football in particular have always helped in uniting the Sudanese people, this partnership ties well with Zain Sudan objective of developing youth and provide them with the opportunities to keep up with what happening in the world. Being the official LaLiga regional Partner is going to add a unique flavor to the joy of the Spanish football for the people of Sudan, our 13M customers is going to leverage the powerful LTE service provided by Zain to enjoy the experiences of the top league in Europe “said Erwa” The two institutions will also collaborate in areas such as marketing, commercial promotion and social media, and on corporate social responsibility activities through the LaLiga Foundation. Zain Sudan. Founded towards the end of 1996, Zain Sudan is the first and largest mobile telecom operator in Sudan, and the fourth company to launch mobile services in North Africa. On 9 September 2007, the Sudanese Mobile Telephone Company became part of the Zain Group, a leading mobile and data services operator with a commercial footprint in eight Middle Eastern and African countries, operating in Kuwait, Bahrain, Saudi Arabia, Iraq, Jordan, Lebanon (MTC Touch), Sudan and South Sudan, and providing a comprehensive range of mobile voice and data services to over 45.2 million customers as of 30 June 2017. Zain Sudan's mission is to provide services that exceed customers' expectations, develop the communities in which it operates, boost Sudan's economic growth and create unique value for its partners and shareholders. Today, Zain Sudan is proud to own the biggest market share with more than 13 million active customers. Zain Sudan has succeeded in strengthening its relationship with the Sudanese communities by remaining proactive, providing innovative services and contributing to the country's development and progress, in addition to extending its coverage to reach more than 90% of the total population. The Sudanese Mobile Telephone Company Ltd (Zain) provides 2G and 3G mobile phone services and became the first operator to launch 4G LTE technology nationwide when it did so at the beginning of 2016. LaLiga is a sports association made up of the clubs and public limited sports companies that compete in the professional ranks of the Spanish football league (Primera and Segunda Division). Since 2010, the International Federation of Football History and Statistics has considered the top tier of the Spanish game to be the best league in the world, in view of the record-breaking honours held by the competition's affiliated clubs and players. LaLiga is a responsible, modern and inclusive organisation. The institution seeks to be at the forefront in terms of quality and technological innovation right across the board, offering its clubs optimum service levels and providing supporters with the best possible product, which includes broadcasts boasting the latest innovations in technical features and production. LaLiga's desire is for the football-viewing experience to be a unique one which enables fans to enjoy the coverage to the max. We're all about the excitement and ours is a competition which generates great expectation and in which "things happen". Furthermore, in its efforts to guarantee the sustainability of the professional game, LaLiga is firmly committed to the fight against piracy and promotes fair play in a competition which is free of match-fixing and completely rejects violence.